Introduction















Welcome to Frost Inc

We are a digital communications consultancy.

Frost Inc provides strategic direction, campaign development and traffic generation for a range of clients in the online space. Our work includes research and planning, design and development, as well as online marketing and social media.

We deliver sustainable, end to end digital marketing strategies and solutions in a measureable way.
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We love digital because

We are not just an ideas led consultancy. Invariably, strong creative resides at the heart of our work, but our approach takes a wider view of the marketing trends and context.














It is this objective and quantifiable planning that has helped our clients realise some of the strongest performance levels in the online environment, and what sets Frost Inc apart from other digital agencies.



Our approach

At Frost Inc, time is committed to research and development in order to advise our clients on the latest marketplace trends, best practices and the newest technologies available.














We are focused on maximising effectiveness and campaign success, which is typically achieved by employing appropriate testing strategies and folding these insights into marketing activities.


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Introduction























Spotlight on Twitter



This month's snippet

Why social media matters

With research showing that the average Twitter user spends 30 minutes per day on the ubiquitous micro blogging platform, we've been developing a new white paper looking at what’s working and some of the horror stories associated to this channel, and considers how brands should be approaching social media.

Having recently passed it's fifth birthday Twitter has come a long way since co-founder Jack Dorsey made the first ever tweet. Twitter has changed the shape of the internet and has become a household name after being adopted by high profile celebrities, politicians and sports stars. Along with soaring user numbers, brands have not been shy either at adopting this new technology.

For many brand managers out there, Twitter has become somewhat of a headache, something that five years ago would not have been anything to even consider. Five years ago, good POS materials, a microsite and a bit of above the line and bob's your uncle, the campaign is out of the door.

Nowadays, managing your Twitter presence means monitoring what people are saying about you, dealing with feedback, customer complaints and queries. Users frequently take their day to day frustrations out online, and don't think twice about sharing negative experiences. Five years ago they would only tell a handful of people. In that context however, Twitter should not be seen as the nemesis of forward facing brands.

Instead, a cleverly managed Twitter feed can reverse any negative feedback and provides the opportunity to respond publicly and positively, something a number of brands have significantly benefited from.
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Talk to Frost Inc

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We'd love to hear from you. About our work, about your work or your upcoming projects. Please say hello by using the contact form below, or alternatively, find us on Twitter or Facebook. We love making new friends!

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